Blue Iceberg Repositions Easton Associates Online with a New Website
Blue Iceberg's fresh new website for Easton Associates, a boutique consulting firm specializing in product and business strategy for companies in the life sciences, reflects the firm's forward-thinking, global presence and introduces its superior analysis to prospective clients and employees.
NEW YORK CITY (December 1, 2011) – For Easton Associates, a boutique consulting firm specializing in product and business strategy for companies in the life sciences, Blue Iceberg created a new website to freshen their image and position the firm among the world’s pre-eminent consulting firms.
Already well established and well regarded by their existing clients, Easton Associates asked for a new site that would go beyond simply detailing accomplishments and clients. They wanted their new site to engage new and potential clients by asking "how can we help you?" The organization of the resulting site is user-centric, letting the visitor navigate by type of company and by role played in the development of new products.
The new site showcases Easton Associates' analytics-based approach with a section dedicated to case studies that resemble the reports created for clients. Each case study shows the depth of analysis and independent thinking Easton Associates is not afraid to deliver.
As Easton Associates continues to expand globally, the site also gives the firm a tool for recruiting the best candidates. Part of what distinguishes Easton Associates from others in the field is the strength and diversity of its team members. The new team pages include an "On My Mind" section which can be updated by the employees themselves, allowing their personalities to shine through and to given them a chance to point out the latest scientific thinking that they are following or even make reading recommendations.
About Easton Associates
Easton Associates is an international, expertise-based consulting firm specializing in product and business strategy for companies in the life sciences industries. Its professionals, in New York, London and Beijing, comprise multi-disciplinary teams of business and healthcare industry specialists along side healthcare practitioners and scientists.
About Blue Iceberg
Blue Iceberg is a New York-based interactive agency providing interactive strategy, web design and development and digital marketing services. With client-side experience and rigorous strategic analysis informing our insights and solutions, we harness the power of the internet to help brands and businesses thrive online. By integrating content and design in platform-agnostic presentations, we create engaging and intuitive interactive experiences that are customer-centric, integrate into our clients’ workflow and build their businesses.