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Bob Vila Case Study

Case Study: Kozy Shack

The Proof is in the Pudding

Background
Kozy Shack®, America's #1 brand of rice pudding and a category leader in refrigerated desserts needed to overhaul and rationalize the proliferation of websites of its growing businesses.

Challenge
Separate sites had evolved for the two brands, Kozy Shack® all natural puddings and Kozy Shack By Request® for special dietary needs. Several new brands were getting ready to launch. Foodservice needed a website to promote its institutional products. And Human Resources needed a stronger corporate presentation to help with recruiting.

Strategy
Positions the family-owned company as warm and friendly, but sophisticated in its use of state-of-the-art production technology.

Solution
A site that allows for growth and includes dynamically-driven product and nutritional information, mouth-watering recipes, a store locator, broker locator and company information, while showcasing the company's expanding line of puddings and refrigerated desserts and snacks.