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July 8, 2011

Blue Iceberg and Motivation Mechanics Host Boston-Area Life Sciences Networking Event

BOSTON, July 8, 2011— A Boston-area Networking Event hosted by the Life Sciences Marketing Alliance will feature a brief presentation – Top 10 Mistakes to Avoid in Gaining Reimbursement – from Steve Clark of OptumInsight™.  Blue Iceberg has partnered with Motivation Mechanics to develop a methodology for successfully launching new healthcare products.  This event will take place on Tuesday, July 19, 2011, from 5:30 – 8:00 pm, at the Newton Marriott Hotel, 2345 Commonwealth Avenue (Rte. 128 and I-90), Newton, MA.

The networking event—Cocktails and Conversation—is for life sciences professionals engaged in commercialization of medical devices, diagnostics and specialty pharmaceuticals.  To attend, RSVP to the Life Sciences Marketing Alliance by contacting 215-253-9191 or
About the Life Sciences Marketing Alliance
The Life Sciences Marketing Alliance is a partnership between Motivation Mechanics and Blue Iceberg.  This full-service partnership marries the healthcare market research, strategy, advertising and life sciences communications expertise of Motivation Mechanics with the branding, design, advertising and digital marketing expertise of Blue Iceberg.  This alliance offers life sciences companies a complete solution to bring products to market and launch them successfully.
About Motivation Mechanics
Motivation Mechanics is a healthcare market research and communications strategy firm dedicated to helping deliver emotionally-driven sales and marketing messages—messages designed to transform targets to leads, leads to prospects, and prospects to loyal customers.  Using Right-Brain Marketing Strategy to unlock the emotional connections and motivations that drive critical decisions by healthcare providers and patients, Motivation Mechanics maps the way to build long-term relationships between these prospects and the vital medical products and services they need.
About Blue Iceberg
Blue Iceberg is a full-service interactive agency which creates branded experiences that deliver results.  Their client-side experience and rigorous strategic analysis informs insights and solutions to harness the power of the internet and help brands and businesses thrive online.  Understanding that successful brand-building is the result of tight integration online and offline, Blue Iceberg also develops brand identities, advertising and marketing and sales collateral.  The firm creates engaging and intuitive experiences that are customer-centric and designed to build businesses.