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July 19, 2011

Life Sciences Marketing Alliance Formed to Provide Turnkey Marketing Muscle to Early Stage Life Sciences Products

BOSTON, July 19, 2011— Two companies have partnered to form the Life Sciences Marketing Alliance to provide Life Sciences companies with an innovative solution to bring products to market successfully. The Life Sciences Marketing Alliance combines the market research, strategy, advertising and life sciences communications expertise of Motivation Mechanics with the branding, design, advertising and digital marketing expertise of Blue Iceberg. 

A featured service is LaunchBox™, a turnkey marketing platform that can be customized to create high-impact marketing programs for early-stage companies preparing for product launch. LaunchBox offers a menu of innovative services to ensure a healthy launch strategy, with breakthrough creative and cutting-edge strategy. The LaunchBox menu was designed by the Alliance based on significant experience creating game-changing marketing programs for new products/categories such as laser vision correction, cervical cancer screening, breast cancer treatment and non-drug treatment for depression. 

“This partnership gives early-stage companies a significant opportunity to get out the gates quickly & effectively once approved for marketing. The experience of the team at The Life Sciences Marketing Alliance will help companies do it right the first time,” noted Kate Maguire, president of Motivation Mechanics. The Alliance was launched today at a Boston-area Networking Event featuring a brief presentation – Top 10 Mistakes to Avoid in Gaining Reimbursement – from Steve Clark of OptumInsight™. “Unlike generalist agencies, The Life Sciences Marketing Alliance brings the depth of expertise of two specialized world-class teams together. We look forward to creating success for some of the great products in development by Life Sciences companies,” said Richard Cacciato, Partner at Blue Iceberg.  

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About Motivation Mechanics 

Motivation Mechanics is a healthcare market research and communications strategy firm dedicated to helping deliver emotionally-driven sales and marketing messages—messages designed to transform targets to leads, leads to prospects, and prospects to loyal customers. Using Right-Brain Marketing Strategy to unlock the emotional connections and motivations that drive critical decisions by healthcare providers and patients, Motivation Mechanics maps the way to build long-term relationships between these prospects and the vital medical products and services they need. 

About Blue Iceberg 

Blue Iceberg is a full-service interactive agency which creates branded experiences that deliver results. Their client-side experience and rigorous strategic analysis informs insights and solutions to harness the power of the internet and help brands and businesses thrive online. Understanding that successful brand-building is the result of tight integration online and offline, Blue Iceberg also develops brand identities, advertising and marketing and sales collateral. The firm creates engaging and intuitive experiences that are customer-centric and designed to build businesses.