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November 29, 2011

Richard Cacciato to Speak at Event Tech 2011 Conference

Richard Cacciato has been selected to speak at Event Marketer Magazine's Event Tech 2011 Conference, Dec. 5-6 2011 in New York City.

NEW YORK, NY - Event Marketer magazine has selected Blue Iceberg cofounder Richard Cacciato to speak at its 2011 Conference to be held in New York City. Richard will speak on "Digital Engagement:10 Parts of an Interactive Strategy", and will focus on strategies leading marketers use to connect with customers digitally-- and how to integrate them with events. With more and more awareness that integrated marketing is key to any brand's success in the market, and with more efforts being made to support live consumer events with digital marketing initiatives, a good understanding of successful interactive strategies is key. Richard will provide 10 key points to serve as a foundation for successful integration of interactive marketing and events.

The conference will take place on December 5-6, 2011.

About Event Marketer Magazine:
Event Marketer Magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing--including mobile marketing, mall marketing, street events, trade shows, corporate events, proprietary events, virtual events, buzz marketing, p.r. campaigns, sponsorships, business-to-business events and press events. It has become the world's most respected provider of content for the event and trade show category. Their portfolio includes their flagship magazine, twice-month EM Buzz enewsletter, the annual Event Marketing Summit executive conference, the Ex awards and more.

About Blue Iceberg:
Blue Iceberg is a New York-based interactive agency providing interactive strategy, web design and development, and digital marketing services. With rigorous strategic analysis and client-side experience informing our insights, design and technology solutions, we harness the power of the internet to help brands and businesses thrive online. By seamlessly integrating video, content and design, we create visually engaging and intuitive interactive experiences that are customer-centric, integrate into our clients' workflow and build their businesses.