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December 14, 2011

PicPads featured on The View Gift-Giving Episode

NEW YORK, NY – Blue Iceberg is so proud of their client, PicPads, who was featured on today's episode of The View. It was recognized as one of "The Best Gifts Under $50." Barbara Walters of The View could pick any gift she wanted to showcase on this holiday episode, and she chose PicPads!

In preparation for PicPads’ appearance, Blue Iceberg had their work cut out for them. They began by expanding server capacity to accommodate the expected increase in website traffic, image file uploads, and order processing. Once precautions were taken, Blue Iceberg began publicizing PicPads’ upcoming appearance to their already loyal customer base through social media outlets like Facebook and Twitter. To further ensure customer awareness, Blue Iceberg designed and facilitated a direct email to all current PicPads customers informing them of the feature story.

Since the show aired after PicPads’ holiday shipping deadline, the company wanted to offer an incentive to The View’s at-home audience to entice them to place their order anyway. Blue Iceberg created promotional pieces offering an online code and discounts to viewers. Promotional pieces included digital banners appearing on the PicPads website with branding that was in line with that of The View.

Needless to say, PicPads’ appearance on the show received great results – a 900% spike in website traffic and an exponentially increased prospect list. Through it all, the site continued to process orders effortlessly and give new consumers a smooth Interactive experience during this crucial chance to gain new PicPads consumers and ultimately loyal product advocates.

Click the link to “View” the full episode. 

About PicPads
PicPads produces custom-made photo notepads for people all over the world, including Oprah Winfrey and Rachael Ray who selected PicPads as one of her top 10 gift products in 2007. PicPads has also appeared in magazines such as Real Simple, EveryDay with Rachel Ray, O, the Oprah Magazine, InStyle, Working Mother, Dog World, Domino, and Professional Horseman.  These high quality never machine-stamped photo products are individually created by trained graphic designers. The result is a mini work of art. Not only are they great gifts, but PicPads are also an effective marketing tool that can be used for fundraising, creating brand awareness, or promoting an event.

About Blue Iceberg
Blue Iceberg is a New York-based interactive agency providing interactive strategy, web design and development and digital marketing services. With client-side experience and rigorous strategic analysis informing our insights and solutions, we harness the power of the internet to help brands and businesses thrive online.  By integrating content and design in platform-agnostic presentations, we create engaging and intuitive interactive experiences that are customer-centric, integrate into our clients’ workflow and build their businesses.