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October 5, 2011

Blue Iceberg Partners Speak at Insurance and Financial Communications Association (IFCA) 2011 Conference.

NASHVILLE, TN - Blue Iceberg cofounders Richard Cacciato and Natalie Yates traveled to the Insurance and Financial Communications Association (IFCA) to speak at its 2011 Conference October 2-5, 2011. 

Richard presented a workshop, speaking on the topic of "Changing Direction." He focused on how new media has changed the landscape of marketing communications, giving marketers an unprecedented ability to establish a two-way conversation with its audience. 

In his insightful one-hour workshop, Richard shared ideas on how to evaluate and allocate the right resources for pursuing social media without losing sight of the value of print media. He discussed problem apps and budget. This workshop was repeated later on in the conference.

Through Natalie’s talk, Words That Work: Business Writing for the Web, she reinforced the value of rigorous planning and tone and style selection when it comes to content development for the web. Her one-hour workshop focused on key differences between writing for interactive communications versus traditional media, and she gave useful tips on how the experienced business writer can sharpen his or her skills to create more effective user experiences in digital projects.

About the Insurance and Financial Communications Association (IFCA)
The Insurance & Financial Communicators Association is an international organization dedicated to the ongoing professional development of its members in life insurance and related financial services communications.

Founded in 1933 as the Life Advertisers Association, the organization was renamed the Life Communicators Association in 1984 to reflect its broadened scope. And members voted to rename the association again, in 2003 as Insurance & Financial Communicators Association to more closely represent its changing industry.

IFCA's primary objective is to encourage and promote the exchange of experience and ideas among its members through an extensive program of formal schools, workshops, seminars, Newsletters, research studies, networking, international awards competition and IFCA's showcase event: the three-day annual meeting.

The IFCA name reflects the diversity of its members and helps it recruit new members from more companies. They are one of the largest and leading industry-specific associations in the communications and advertising field.

About Blue Iceberg
Blue Iceberg is a New York-based interactive agency providing interactive strategy, web design and development, and digital marketing services. With rigorous strategic analysis and client-side experience informing our insights, design and technology solutions, we harness the power of the internet to help brands and businesses thrive online. By seamlessly integrating video, content and design, we create visually engaging and intuitive interactive experiences that are customer-centric, integrate into our clients' workflow and build their businesses.