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January 10, 2012

Blue Iceberg partner to Guest Lecture at Columbia Business School

NEW YORK, NY – On February 28, Columbia Business School’s Emerging Media class will take on a new feel as Blue Iceberg partner, Richard Cacciato, takes the reins and offers a fresh new perspective on the topic of “Websites Big and Small.” The talk focuses on how the website is still the primary face of the brand on the Internet. With speedily advancing technology and new emerging media, websites can appear on more and more devices. The personality & voice combined with a focus on key objectives for the brand matter as much as technical components like navigation and usability. The growth of e-retailing and e-commerce require that websites transform into “virtual showrooms.” The topic of websites is relevant and crucial for students today who must focus on technology to achieve their business goals.

About Columbia University Graduate School of Business
Columbia Business School prepares students for a lifetime of successful leadership, teaching them to incorporate strategic, entrepreneurial thinking into every decision, no matter the industry. Columbia Business School graduates do not simply seize opportunities as they arise; they create them. Seamlessly integrated into New York City and with the strongest alumni network in business education, Columbia Business School’s MBA Program helps students redefine their future.

About Blue Iceberg
Blue Iceberg is a New York-based interactive agency providing interactive strategy, web design and development and digital marketing services. With client-side experience and rigorous strategic analysis informing our insights and solutions, we harness the power of the internet to help brands and businesses thrive online.  By integrating content and design in platform-agnostic presentations, we create engaging and intuitive interactive experiences that are customer-centric, integrate into our clients’ workflow and build their businesses.